The best way to do this is to focus on the marketing funnel stage: Ask yourself what your end goal is, and let the answer drive your video creative as this makes it easier to optimize your campaign.
Define your main objectiveĪs with any marketing campaign, it’s best to start with an objective. That’s why it’s essential to follow these best practices to ensure you get the most return from your LinkedIn video ads. Since their launch, LinkedIn members spend nearly 3x more time watching video ads compared to static Sponsored Content. Note: You cannot upload more than 25 videos in Campaign Manager within 24 hours, and you can only upload videos from a desktop, not a mobile device.
If a user unmutes the video in their feed and scrolls down within 2 seconds, the video will continue playing, even if less than 50% is visible on screen. Ads with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px. Frame rate: Less than 30 FPS (frames per second). Length: 3 seconds to 30 minutes (Most successful video ads are less than 15 seconds long). In addition to the traditional Sponsored Content ad specs, the video ad specifications are as follows: LinkedIn video advertising is possible with a Sponsored Content campaign to promote video content on your Company page, or a Direct Sponsored Content campaign to personalize video ads for specific audiences without publishing them to your page. 
Collecting leads with a CTA button or Lead Gen Forms. Driving qualified traffic to websites or post-click landing pages. Building brand awareness with engaging, visual stories. They help brands achieve marketing objectives throughout the entire funnel by: Video ads on LinkedIn offer the same targeting options as other LinkedIn advertising formats. Unlike pre- or post-roll video ads on LinkedIn, these appear natively in the newsfeed as a standalone post: LinkedIn video ads are a Sponsored Content ad format allowing brands to engage with a professional target audience throughout every stage of the customer journey. And while it’s been slow to introduce video to the platform, LinkedIn video ads now represent the next evolution of LinkedIn Sponsored Content. Now it’s the go-to social platform for all things business communication. LinkedIn has come a long way since its 2003 launch as a simple professional networking site. Use storytelling to humanize your brand. Create video content based on the objective.
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